Keerat and Company has established itself as Manufacturer, Distributors and Suppliers of Plaster of Paris (‘POP’) and Gypsum.
Our products are sold under our own brands 'Uttam Gypsum-One Coat’, ‘Uttam Gypsum-One Coat +’ and ‘Uttam Plaster Bond Chemical’.
Besides these, we also manufacture False ceiling frames & Dry wall Partitions.
We offer commercial grade POP (2 no POP), Stucco, fine plaster, superfine plaster, gypsum powder, vermiculate gypsum powder, one coat gypsum, universal gypsum, gypsum board and POP sheets.
Our endeavor is to win the customer's satisfaction through constant personalized attention, offering total quality satisfaction, while maintaining world class quality products and services. Mr. Gurcharan Singh Wasan (HUF), sole proprietor, conceptualized and founded the company in 2005.
In 1986, Mr. Gurcharan Singh Wasan joined Goldy Freight Carriers, a family owned business of Transportation in Mumbai, India. He was engaged in supplying trucks on contract to various companies for loading and unloading their products. Primarily, this business, which was started in1975, was spread across westem and southern part of the country.
In 2004, Mr. Harvinder Singh Wasan, nephew of Mr. Gurcharan Singh Wasan, diversified the business by venturing into trading of POP. This resulted in formation of our new company named ‘Keerat and Company’. He ensured that his business grew exponentially and maintained cordial relationship with other market players.
In 2008, he was selected as Chairman of POP Welfare Traders Association of Mumbai.
Over a decade of experience in construction and building with business profile in construction & building materials supply.
Field marketing in construction & building material in and around Mumbai
Have full Knowledge in purchase, supply, Market Demand along with handling of transport Authorities responsible with Building materials supplying
Excellent coordination with Architects, Contractors, Builders
Properties Dealing
Analyzing latest marketing trends & tracking competitors’ activities & providing valuable inputs for line tuning corporate sales & marketing strategies
Building & maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction by achieving delivery & quality norm
Account handling of Non trade parties (Direct sales to Non trade.)
Within a short time of approximately few years, Keerat and Company has managed expanding its business both geography wise and customer wise. This has in turn increased the overall volume of business
We currently supply to a broad client base comprising of 70 builders and contractors
This client base is spread across Mumbai, Navi Mumbai, Thane, Bhayander, Vasai, Kalyan, Neral, Dombivili, Pune, Nasik, Shirdi, Nanded and Goa
Channel Management & Distribution: Identifying, developing channel partners for achieving business volumes consistently and profitability. Evolving strategies and activities to achieve desired business objectives and implement recognition campaigns for enhancing motivation.
Sales Promotion: Building brand focus in Conjunction with Operation requirements. Ensuring maximum brand visibility and capture optimum market shares brand image building and awareness campaigns.
Team Management: Providing Company provided sales format and Product knowledge for new recruits for achieving pre planned business targets. Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.
Long term relationship with Clients
Client interaction & Personalized Service
Round the clock availability
Timing and Deadlines
Execution Orientation
Relationship with trust, openness, understanding and honesty
Creative Exploring, Thinking and Solving
Strong Ethics and Values
Professional Integrity